Congratulations to all of the
Obagi Instagram Contest participants!

Thank you for showing us what Obagi means to you.

The final 5th winning image is now posted. See all 5 winning images below!*

* As of December 14, 2012, we are no longer accepting entries.

Obagi Instagram Contest

Check Out the 5 Winners!

Thank you to everyone who participated!

Clearly, Obagi means a lot to you. Be on the lookout for more chances to win
Obagi products in the near future.


Obagi helps me stay young like my two daughters! It keeps people guessing weather I am their mom or sister. #obagi2me


Obagi means being a Grandmother without looking like one <3 #Obagi2me


#Obagi2me is being able to enjoy my reflection in the mirror!


beauty comes from within. obagi helps with the out ;) #Obagi2me


Always ready for a close up #Obagi2me

Obagi Instagram Contest prize

Congratulations to the winners of
our gift baskets valued at $500!

“Obagi Instagram Contest”
Official Rules

The following Contest is intended for play in the United States only, and shall only be construed and evaluated according to U.S. law. Do not enter this Contest if you are not located in the U.S. at the time of entry.

SPONSOR/ADMINISTRATOR: The Contest is sponsored by OMP, Inc., 3760 Kilroy Airport Way, Suite 500, Long Beach, CA 90806 (the “Sponsor”) and administered by American Sweepstakes & Promotion Company, 300 State St., Suite 402, Rochester, NY 14614 (the “Administrator”).

ELIGIBILITY: The “Obagi Instagram Contest” (“Contest”) is open to all legal residents of the fifty (50) United States and the District of Columbia who are the age of majority in his/her state of residence at the time of entry. Employees and their immediate families (parent, child, sibling or spouse) and/or household members of the Sponsor, the Administrator, GA Communication Group, their respective parents, subsidiaries, affiliates, distributors, sales representatives, advertising and Contest agencies and any other persons or entities associated with this Contest (collectively, “Released Parties”) are ineligible to enter or win. By participating, you agree to abide by and be bound by these Official Rules (as defined below) and the decisions of the Sponsor, which are final and binding. Winning a prize is contingent upon fulfilling all of the requirements set forth herein (“Official Rules”). Void where prohibited by law.

TIMING: The Contest will be defined by the two (2) following time periods:

  1. The Submission Period (“Submission Period”) - 12:00:01 a.m. Eastern Standard Time (“EST”) on November 28, 2012 through 11:59:59 p.m. EST on December 13, 2012.
  2. The Judging Period (“Judging Period”) - 12:00:01 a.m. EST on December 14, 2012 through 11:59:59 p.m. EST on December 28, 2012.

HOW TO ENTER: Eligible entrants can enter the Contest during the Submission Period by following the Sponsor on Instagram (@Obagi) and submitting a photo (or photos) that demonstrates “what Obagi means” to them (i.e. beauty, confidence, youth, happiness, etc.) (the “Theme”). All photo submissions must include the hashtag, #Obagi2Me. Submission of a Theme-applicable photo (with the proper hashtag) is a mandatory part of entry. Each properly completed and received photo submission (the “Entry”) will receive one (1) Entry into the Contest. Once submitted, an Entry cannot be deleted, canceled, or modified. Limit (5) photo submissions (Contest Entries) per person per email address/Instagram account. All Entries must be received by 11:59:59 p.m. EST on December 13, 2012, in order to be eligible.

ADDITIONAL ENTRY REQUIREMENTS & RESTRICTIONS: The entrant is responsible for all costs associated with the Entry. Incomplete Entries, or those containing incorrect information or that do not comply with the requirements set forth in these Official Rules or in any of Instagram’s rules or guidelines, including without limitation Instagram’s Terms of Use and Privacy Policy, will be voided. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor reserves the right to disqualify any Entry it deems inappropriate or not in line with the Contest Theme and/or requirements. By participating in this Contest, entrants agree to be bound by these Official Rules and the decisions of the Sponsor which are final and binding in all matters relating to the Contest. By entering this Contest, entrants agree that each Entry becomes the property of Sponsor and that the Sponsor may use the Entry for any proper promotional purpose. Any personally identifiable information collected during an entrant's participation in this Contest will be collected by Sponsor and used by Sponsor or its affiliates, agents and marketers for purposes of the proper administration and fulfillment of the Contest as described in these Official Rules. If a submitted Entry contains any material or elements that are not owned by the entrant and/or are subject to the rights of third parties, the entrant is responsible for obtaining, prior to submission, any and all releases and consents necessary to permit the use and exhibition of the Entry by Sponsor in the manner set forth in these Official Rules, including, without limitation, name and likeness releases for any person mentioned within the Entry (collectively, the “Clearances”). By submitting a completed Entry, the entrant warrants and represents that he or she consents to the submission and use of the Entry in the Contest, and to its posting on the Internet in connection with the Contest.

Entries must be entrant’s own and original work and may not contain any of the following: i) materials which include or constitute trademarks, logos, trade dress (such as distinctive packaging or building exteriors or interiors) trade names or copyrighted works created or owned by any person or entity other than the entrant or for which the entrant has not obtained owner’s permission to use; ii) materials which contain profanities, or bearing the name or likeness of any celebrity, living or dead; iii) materials which contain visible phone numbers, website links, street addresses, e-mail addresses or license plate numbers or any other personally identifiable information; iv) materials which contain behavior inappropriate for a general audience or which violate the law; v) materials which contain nudity or any depiction of real or simulated sexual acts; vi) materials which contain extensive or gratuitous violence; vii) materials which violate anyone’s privacy rights, violate any confidentiality or employment agreement, or which are defamatory; viii) materials which are derogatory to Sponsor, or any affiliated entity or person; ix) materials which are discriminatory based on race, religion, national origin, physical disability, age, sex, or sexual orientation or preference; x) materials in which any person identifiably appears where no appropriate written release has been obtained from such person granting all rights required herein; xi) materials which do not comport with the Entry requirements. Entries which do not conform to these guidelines will be disqualified. Sponsor further reserves the right, in its sole and unfettered discretion, to verify at any time during the Contest that all necessary Clearances have been obtained and to disqualify and remove any Entry if it believes that the necessary Clearances have not been obtained.

By entering this Contest, entrants grant Sponsor an unlimited license to copy, display, distribute, create derivative works of or otherwise use their Entries for any purpose, including, but not limited to, promotion of Sponsor’s products. Entrants also grant Sponsor unlimited authority to sublicense such rights to any third party, including, but not limited to, affiliated companies, or any trade association. Entrants agree that submissions are without restriction, and will not place Sponsor under any obligation, and that Sponsor is free to disclose the ideas contained therein on a non-confidential basis to anyone or otherwise use the ideas without restriction and without any additional compensation to entrant.  Entrants agree that Sponsor shall have the exclusive right to edit, adapt and publish any Entry, and Sponsor may use it in any media in association with the Contest without attribution or compensation to an entrant, or entrant’s successors or assignees or any other entity. Entrants agree that Sponsor and its agents will not be liable to entrant or to any third party for any editing, adaptation, modification, derivation and/or publication of any Entry, and by acceptance of any Entry, Sponsor does not waive any rights to use similar or related ideas from any source. Any waiver of any obligation hereunder by Sponsor does not constitute a general waiver of any obligation. Entrants acknowledge that Sponsor has no obligation to use or post any Entry submitted.

WINNER DETERMINATION: During the Judging Period, each Entry will be reviewed by a qualified judge or panel of judges appointed by the Sponsor. Each Entry that complies with these Official Rules will be judged based on the clear relationship between the submission and the following criteria: Brand Representation (25%), Creativity/Originality of the photo (25%), and overall relevance to Theme (50%). The five (5) Entries that receive the highest score/grade based on the judges’ sole discretion using the criteria set forth above will each be considered potential Grand Prize winners. All decisions of the Sponsor (and appointed judge(s)) are final and binding. The Grand Prize winners will be announced by the Sponsor. Each potential Grand Prize winner will be notified via Instagram, email and/or USPS mail. Should the Sponsor’s notification to a potential Grand Prize winner require correspondence, the potential winner must reply within three (3) business days from the date of notification. Failure to comply in the aforementioned time limit gives the Sponsor permission to select an alternate winner for the prize at issue. The Grand Prize winners will be announced by the Sponsor on or about January 3, 2013.

PRIZES & PRIZE CONDITIONS: There will be five (5) Grand Prizes awarded following the Judging Period. Each Grand Prize winner will receive an Obagi® gift basket inclusive of the following items:

  • Obagi Nu-Derm® Toner ($37.50)
  • Obagi Nu-Derm® Foaming Gel ($37.50)
  • Obagi Nu-Derm® Sun Shield Broad Spectrum SPF 50 ($46)
  • Professional-C Serum 15% ($83)
  • Obagi Hydrate ($45)
  • ELASTIderm® Eye Complete Complex Serum ($99)
  • ELASTIderm® Eye Gel ($99)
  • Branded Obagi merchandise ($53.00).

Each Grand Prize has an Approximate Retail Value (“ARV”) of $500. Total Prize Pool - $2,500. No transfer of prize will be permitted. The prize is not redeemable for cash and must be accepted as awarded, with no substitutions of any kind, except by Sponsor, who reserves the right at its sole discretion to substitute the prize with another prize of equal or greater value. All other expenses associated with prize acceptance or use not mentioned herein are the responsibility of the Grand Prize winners. ALL POTENTIAL WINNERS MAY BE SUBJECT TO FURTHER VERIFICATION BY SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE CONTEST. If a prize or prize notification is returned as unclaimed or undeliverable to a potential winner, if potential winner cannot be reached within three (3) business days from the first notification attempt, or if a potential winner is not in compliance with these Official Rules or declines the prize, then such person shall be disqualified and an alternate winner may be selected for the prize at issue based on the criteria set forth above. All local, state and federal taxes are the sole responsibility of prize winners.

GENERAL: Except to the extent prohibited by law, by accepting a prize, the Grand Prize winners grant to the Sponsor, its respective parents, subsidiaries and related companies, and those acting pursuant to the authority of Sponsor (which grant will be confirmed in writing upon Sponsor’s request), the right to print, publish, broadcast and use worldwide IN ALL MEDIA without limitation at any time a winner’s Entry, full name, portrait, submitted pictures, voice, likeness, address (city and state), and/or biographical information for advertising, trade and promotional purposes without further payment or additional consideration, and without review, approval or notification. IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE TO ENTRANTS FOR ANY DAMAGES OR LOSSES OF ANY KIND (INCLUDING WITHOUT LIMITATION, DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES) ARISING OUT OF PARTICIPATION IN THIS CONTEST OR THE ACCEPTANCE, POSSESSION, USE, OR MISUSE OF, OR ANY HARM RESULTING FROM THE ACCEPTANCE, POSSESSION, USE OR MISUSE OF THE PRIZES, OR FOR ANY ERRORS IN THE PROCESSING OF THE ENTRIES OR THE NOTIFICATION OF WINNERS OR POTENTIAL WINNERS. By participating, entrants release and agree to hold harmless the Sponsor, its respective parents, affiliates, subsidiaries, advertising and Contest agencies, dealers, distributors, suppliers, Prize provider and their respective directors, officers, employees, representatives and agents from any and all liability for any injuries, death or losses or damages to persons or property AS WELL AS CLAIMS/ACTIONS BASED ON PUBLICITY RIGHTS, DEFAMATION, AND/OR INVASION OF PRIVACY that may arise from participating in this Contest or its related activities or the acceptance, possession, use or misuse of, or any harm resulting from the acceptance, possession, use or misuse of the prize. Sponsor is not responsible for incorrect or inaccurate Entry information, whether caused by any of the equipment or programming associated with or utilized in the Contest, or by any technical or human error, which may occur in the processing of the Contest entries. Sponsor is not responsible for interrupted or unavailable network server or other connections, miscommunications, failed telephone or computer transmissions or jumbled, scrambled or misdirected entries or transmissions, or for phone, electrical, network, computer hardware or software or program malfunctions, failures or difficulties or for other errors, omissions, interruptions, or deletions of any kind whether human, mechanical or electronic or for any damage to any person’s computer or other electronic device related to participating in the Contest. Any personally identifiable information collected during an entrant’s participation in this Contest will be collected by Sponsor and used by its parents, its affiliates, agents and marketers for purposes of the proper administration and fulfillment of the Contest and as described in these Official Rules under “Use of Data.”


Sponsor reserves the right, in its sole discretion, to modify, cancel or suspend this Contest, and award the Prizes from among all eligible Entries received as of such date based on the criteria set forth above if fraud, virus, bugs or other causes beyond the Sponsor’s control corrupt the administration, fairness, proper play or security of the Contest. Sponsor reserves the right, at its sole discretion, to disqualify any individual (and all of his/her Contest Entries) who tampers with the Entry process. The interpretation of these Official Rules shall be governed by the laws of California. Any and all disputes will be individually resolved, without resort to class action, in the appropriate courts in California exclusively, and subject to the laws of California. Should there be a conflict between the laws of California and any other laws, the conflict will be resolved in favor of the laws of California. Entrants agree that any claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Contest, but in no event attorneys’ fees, except to the extent prohibited by law. All federal, state and local laws and regulations apply. Each Grand Prize winner acknowledges that Sponsor has neither made nor is in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to the Grand Prize.

USE OF DATA: Sponsor will be collecting personal data from entrants online, in accordance with its Privacy Policy. Please review the Sponsor's Privacy Policy at the following link: By entering the Contest and providing various forms of personal contact information, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s Privacy Policy.

WINNER LIST REQUESTS: To request confirmation of the names and cities/states of residence for the Grand Prize winners, please send a self-addressed, stamped business size envelope, by March 3, 2013, to: ASC/Obagi “Obagi Instagram Contest” Winner’s List Request, 300 State St., Suite 402, Rochester, NY 14614.

Instagram is a registered trademark of Instagram, Inc. Hydrate and Professional-C Serums are trademarks, and ELASTIderm®, Nu-Derm®, and Obagi® are registered trademarks, of OMP, Inc. This Contest is in no way sponsored, endorsed, administered by, or associated with Instagram, Inc. You understand that you are providing your information to the Sponsor, and not to Instagram.