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Genuine Obagi™

New Look, Same Transformative Results

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The #1 US Physician Recommended Brand

FOR HYPERPIGMENTATION, FINE LINES AND WRINKLES, AND SAGGING SKIN/LOSS OF SKIN ELASTICITY.*

After many months of global research, design, and both professional and consumer testing, we're excited to share our new packaging design with our customers. Introducing Obagi’s refreshed, modern, and easier-to-navigate packaging with the same meticulously formulated products and fill weights.

*Source: Kline's Physician-Dispensed Skin Care Survey 2023

What Is Changing

New Pack ELASTIDERM Eye Cream Mobile New Pack ELASTIDERM Eye Cream Desktop

What Is Staying

  • Product Formula

    Our clinically proven products remain the same, delivering transformative results.

  • Product Fill Weight

    Enjoy the same great product and quantity, now with a fresh, updated design.

  • Product Efficacy

    Same trusted formula that effectively targets all skin tones and types.
New New Packaging Professional-C 20% Vitamin C Antioxidant Serum
Old Old Packaging Professional-C Serum 20%

Professional-C® 20% Vitamin C Antioxidant Serum

New NewPackaging Obagi Nu-Cil Eyebrow Boosting Serum
Old Old Packaging Obagi Nu-Cil Eyebrow Boosting Serum

Obagi Nu-Cil™ Eyebrow Boosting Serum

New New Packaging ELASTIDERM Firming Eye Cream
Old Old Packaging ELASTIderm Eye Cream

Obagi ELASTIDERM® Firming Eye Cream

Enhanced Product Names

ELASTIDERM® Firming Eye Cream
Old Packaging ELASTIderm Eye Cream Old
ELASTIDERM Firming Eye Cream Hero Image New

Our Obagi Partners Our Obagi Partners

Obagi products are medical grade, with some products requiring a prescription. To ensure the products are authentic and effective, they must be purchased directly through Obagi or our authorized retailers and physicians. Obagi products are medical grade, with some products requiring a prescription. To ensure the products are authentic and effective, they must be purchased directly through Obagi or our authorized retailers and physicians.

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More About Obagi

Backed by science and innovation, we are among an elite few that address all skin concerns and transform all skin types and skin tones. We were the first skincare brand to test its products across the entire Fitzpatrick Skin Spectrum – a scientific classification that identifies six different skin types according to the amount of pigment in the skin and its reaction to sun or ultraviolet light exposure. Our physician-tested and endorsed products aren’t created for a few, but for everyone.

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