Hydrating facial serums are specifically formulated to provide intense hydration to the skin. They can be used as part of the daily skincare routine, typically applied after cleansing and toning and before moisturizing. These serums typically contain lightweight, fast-absorbing ingredients like hyaluronic acid, glycerin, and other humectants.
Hyaluronic acid, in particular, is known for its ability to hold and retain moisture in the skin, making it appear plump, smooth, and well-hydrated. When applied to the face, a hydrating serum deeply moisturizes the skin, replenishing lost moisture and restoring the skin's natural hydration balance. This helps in combating dryness, flakiness, and dullness, giving the skin a radiant and healthy-looking complexion. Hydrated skin is also better equipped to defend against environmental stressors and can appear more youthful and supple.