Our Approach to Innovation
At Obagi, breakthrough innovation begins with a deep understanding of skin biology. Knowing how the skin works at the cellular level enables us to systematically approach every opportunity to make a positive impact and support healthy, optimal performance. Developing transformational products with unparalleled results requires both a relentless focus on the essential skin proteins that diminish with aging as well as attention to those proteins that accumulate and prevent otherwise healthy skin from looking youthful. Our approach ensures our skincare advances work in multi-faceted ways to support skin health.